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I was disappointed with "How to Make Money from Social Media." With such a great title, I was anticipating an excellent breakdown of the most useful social media platforms and how to use them: what to post about to create earnings, which types of social media work best for different types of businesses, full-fledged analyses of the target audience of different platforms, and so on. I wanted something meaty and specific to give me insight towards creating income from social media.
Instead, this is a basic business marketing book with a social media slant. It's hardly the "insider' scoop that was promised. I personally feel this book misrepresents itself in order to sell copies. Good marketing? For them, maybe.
I know a lot about social media and there was nothing useful or new here for me. Start a Twitter account, and a Facebook Fan Page. Set up your LinkedIn profile. Make a video for YouTube. If this is speaking Greek to you, then you might be this guide's target audience.
If you are a beginner to any sort of marketing, and have not dabbled in social media to any professional extent, then you will probably find this text useful. Pages and pages go by discussing traditional marketing concepts like consumer behavior models, setting objectives, moving product and conducting internal situation analyses. Hey, if you wanted to write a marketing treatise, just say so in your promotional materials.
When social media is addressed, it's all very basic. You will be told to engage. That social marketing is a dialog, not a monologue. There are charts that compare (not in an in-depth way) the top social media platforms and their use for marketers. Useful links for gathering traffic data are provided. A checklist towards the back of the book can help you get a new social media campaign off the ground from scratch (if you can ignore the claims that you need to purchase this book for everyone you know, including 'complete strangers' - really, now?).
Some of the Action Steps at the end of each short chapter might be helpful, and I appreciated the action-oriented format presented. The book is a simple read (I whipped through it in a couple hours this afternoon) and might be greatly helpful if you are a non-web-savvy business owner.
Article source: http://www.bellaonline.com/articles/art69918.asp
Instead, this is a basic business marketing book with a social media slant. It's hardly the "insider' scoop that was promised. I personally feel this book misrepresents itself in order to sell copies. Good marketing? For them, maybe.
I know a lot about social media and there was nothing useful or new here for me. Start a Twitter account, and a Facebook Fan Page. Set up your LinkedIn profile. Make a video for YouTube. If this is speaking Greek to you, then you might be this guide's target audience.
If you are a beginner to any sort of marketing, and have not dabbled in social media to any professional extent, then you will probably find this text useful. Pages and pages go by discussing traditional marketing concepts like consumer behavior models, setting objectives, moving product and conducting internal situation analyses. Hey, if you wanted to write a marketing treatise, just say so in your promotional materials.
When social media is addressed, it's all very basic. You will be told to engage. That social marketing is a dialog, not a monologue. There are charts that compare (not in an in-depth way) the top social media platforms and their use for marketers. Useful links for gathering traffic data are provided. A checklist towards the back of the book can help you get a new social media campaign off the ground from scratch (if you can ignore the claims that you need to purchase this book for everyone you know, including 'complete strangers' - really, now?).
Some of the Action Steps at the end of each short chapter might be helpful, and I appreciated the action-oriented format presented. The book is a simple read (I whipped through it in a couple hours this afternoon) and might be greatly helpful if you are a non-web-savvy business owner.
Article source: http://www.bellaonline.com/articles/art69918.asp
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