A new trend has started in the world of online retailing for about a couple years now. Many major retailing chains are opening online retailing stores on the mobile platform. The stores can be accessed via high end mobile phones and smartphones, and transactions can be completed through the phones themselves. Of course, revenue earned from these stores is naturally very high as well. Do you wish to join this new age gold rush as well? Here are some pointers to help you get started on the right foot:
1. Build a plan first: Without a stable plan, you cannot possibly run any business successfully. Do your homework properly including market research, in order to start the business on a strong foundation. Run a short PPC campaign via Google AdWords or Yahoo! Overture, in order to form an idea of how many people are searching for keywords related to your products. This will give you a broad estimate of how much response you should expect for your business.
2. Find an efficient web developer to build your retail website: Do you want to run an online retail website, or a mobile retail website? Either way, you need to partner up with a third party web developer that has been in the field for many years, and has experienced developers on board. You will also need to find high quality mobile ecommerce software to embed in the website. That way, you will be able to sell products directly through your mobile website. The software will also allow you to build attractive product catalogs and help customers to complete transactions seamlessly.
3. Rent warehouse space for storing products: You do not need to have a large office in order to run a retail website or mobile retail website. However, you will need to rent warehouse space, so that you can store products till you send those to customers. And, an efficient delivery system might also be in order, since you will have to get the purchased products delivered to customers, unless you are dealing in digital products, that is.
4. Plan how the business will be marketed: If you are carrying out SEO (search engine optimization), then a bit of marketing will be handled there anyway. However, keep in mind that mobile SEO is different from SEO of regular websites. The number of keywords that can be used is a lot less, and the lengths of key phrases are also quite less here. Make sure that the developer is capable of handling this. Also, you could consider carrying out other types of marketing, such as sending SMS to customers about latest discounts, special offers, and so on.
Retailers online have been switching to the mobile platform at a rapid rate in recent years, and that trend does not seem likely to change any time soon. Just make sure that you get in touch with the right kind of web developer to get the website developed and invest in the right kind of mobile ecommerce software, before you get started.
Article source: http://goarticles.com/article/Want-to-be-a-Successful-Online-Retailer-on-the-Mobile-Platform/4235003/
1. Build a plan first: Without a stable plan, you cannot possibly run any business successfully. Do your homework properly including market research, in order to start the business on a strong foundation. Run a short PPC campaign via Google AdWords or Yahoo! Overture, in order to form an idea of how many people are searching for keywords related to your products. This will give you a broad estimate of how much response you should expect for your business.
2. Find an efficient web developer to build your retail website: Do you want to run an online retail website, or a mobile retail website? Either way, you need to partner up with a third party web developer that has been in the field for many years, and has experienced developers on board. You will also need to find high quality mobile ecommerce software to embed in the website. That way, you will be able to sell products directly through your mobile website. The software will also allow you to build attractive product catalogs and help customers to complete transactions seamlessly.
3. Rent warehouse space for storing products: You do not need to have a large office in order to run a retail website or mobile retail website. However, you will need to rent warehouse space, so that you can store products till you send those to customers. And, an efficient delivery system might also be in order, since you will have to get the purchased products delivered to customers, unless you are dealing in digital products, that is.
4. Plan how the business will be marketed: If you are carrying out SEO (search engine optimization), then a bit of marketing will be handled there anyway. However, keep in mind that mobile SEO is different from SEO of regular websites. The number of keywords that can be used is a lot less, and the lengths of key phrases are also quite less here. Make sure that the developer is capable of handling this. Also, you could consider carrying out other types of marketing, such as sending SMS to customers about latest discounts, special offers, and so on.
Retailers online have been switching to the mobile platform at a rapid rate in recent years, and that trend does not seem likely to change any time soon. Just make sure that you get in touch with the right kind of web developer to get the website developed and invest in the right kind of mobile ecommerce software, before you get started.
Article source: http://goarticles.com/article/Want-to-be-a-Successful-Online-Retailer-on-the-Mobile-Platform/4235003/
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